Ardell Makeup

 DOUBLE TROUBLE LASH MASCARA The next evolution of mascara is here. Get an instant 200% plumper and fuller look. Why choose? Use the volume wand for long and bold voluminous effect and use the lengthening wand to expand your natural lashes to new...

Noir mascara is specially designed to work with extensions for extra volume.  Water soluable & enriched with Vitamin E and Keratin. 8ml

If you've ever had trouble applying lashes, even magnetic ones — we got you! A new innovation in magnetic lashes allows you to apply magnetic lashes with a gel eyeliner in just 2 steps! Perfect for every lash lover, but especially suited for...

MATTE WHIPPED™ LIPSTICK - HOT PINK   Saturate Lips with High Pigment, High Matte Payoff You’ll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish...

MATTE WHIPPED™ LIPSTICK - DUSTY PINK   Saturate Lips with High Pigment, High Matte Payoff You’ll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish...

MATTE WHIPPED™ LIPSTICK - MAUVY PURPLE   Saturate Lips with High Pigment, High Matte Payoff You’ll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish...

MATTE WHIPPED™ LIPSTICK - ORANGE RED  Saturate Lips with High Pigment, High Matte Payoff You’ll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish...

MATTE WHIPPED™ LIPSTICK - DEEP BERRY   Saturate Lips with High Pigment, High Matte Payoff You’ll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish...

Shade Mattifying   Size 1 fl oz / 30 mL Prime Skin For Poreless Smooth Perfection Prime your skin for stardom. Our face-perfecting base minimizes pores and fine lines to...

Get the perfect eyebrows with the Brow Defining Kit from Ardell. Comes with a wax pencil and different shades of powder. So natural looking that others will think you were born with lush brows. Kit contains: brow defining palette, wax grooming pencil...

PRO EYESHADOW PALETTE    Get Rich Color Payoff That Resists Fade Off Compose artistic looks from ethereal to edgy with 15 matte or shimmer finishes, richly pigmented for unparalleled color payoff. Dress your lids in luxurious...

WATERPROOF MASCARA Lengthen Your Lashes with Non-Stop Waterproof Wear Get wet without regret. All-day, resistant, full coverage waterproof mascara won’t ruin your makeup mood when things get hot and steamy. Long-wearing lashes keep up...

26 piece counter display

Create beautiful brows with this defining powder.Medium Brown May not be exactly as pictured.  

IN HER PRIME ™EYE PRIMER   Lock In Eyeshadow With The Power Of Primer Primer creates the perfect color-fixing canvas for longer-lasting eyeshadow wear. Locks shadow into place to extend endurance and prevent powder...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage LIGHT 3.0 - MEDIUM BEIGE UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages imperfections completely...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage MEDIUM 7.0 - MEDIUM DARK WITH CARAMEL UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages imperfections...

VOLUMIZING MASCARA Get The Look Of Double Up™ False Lashes In 2 Steps The first mascara to replicate the dramatic, double-layered effect of Ardell’s Double Up False Lashes. Instantly doubles the volume for glamorous lashes so thick...

LIQUID EYELINER - CLASSIC BROWN Create A Celebrity Cat Eye with A Sleek Water-resistant Line. Contour the famed cat eye with a slim line that never dulls down. Firm tapered felt tip releases long wearing water-resistant ink that won’t budge or...

LIQUID EYELINER - MIDNIGHT Create A Celebrity Cat Eye with A Sleek Water-resistant Line. Contour the famed cat eye with a slim line that never dulls down. Firm tapered felt tip releases long wearing water-resistant ink that won’t budge or smudge...

Colour Strokes Liquid EyelinerEven if you’ve never been able to master the liquid eyeliner in the past—this silky liquid eye definer is a must for instant chic. Rich tone slips on easily with our microfine brush along your lash-line for a...

SHADE:  Red Wine SIZE:  0.17 oz / 5 g SATURATE LIPS WITH HIGH PIGMENT, HIGH MATTE PAYOFF You'll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth...

PHOTO FACE ™ MATTE FOUNDATION LIGHT 4.0 - MEDIUM PEACH WITH YELLOW UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

Play Up Eyes With A Mesmerizing Mix Of Finishes One luxurious palette, fifteen long-wearing shadows, endless possibilities. Be your own artist with the ultimate mix of matte and metallic finishes from molten to muted. Highly pigmented...

LET'S LIVE - TRUE TAUPE, TAUPE SHIMMER, MAUVE METAL, BROWNSTONE EYESHADOW PALETTE   COLOR. CONTOUR. TURN UP THE CONTRAST. Pigment-saturated powders provide intense color payoff. A balanced tonal range of shimmer and matte finishes play...

GEL LINER - JET BLACK Smoke Out Eyes With A Soft, Sultry Line Smoky made simple. Easy to blend, right on trend, this gel liner provides the perfect consistency for smoldering eye effects. Smooth glide formula goes on without tugging and stays on...

GEL LINER - COCOA BROWN Smoke Out Eyes With A Soft, Sultry Line Smoky made simple. Easy to blend, right on trend, this gel liner provides the perfect consistency for smoldering eye effects. Smooth glide formula goes on without tugging and stays...

SHADE Sultry Night Out     GET SET FOR ALL-IN-ONE ARTISTRY The killer combo kit features 1 pair of Ardell false lashes, 3 eyeshadows, 2 lip colors, 3 precision applicators and glamorous inspiration. Embrace your femme fatale with: steal...

Shade Illuminating   Size 1 fl oz / 30 mL Prime Skin For Poreless Smooth Perfection Prime your skin for stardom. Our face-perfecting base minimizes pores and fine lines to...

Brow Confidential 1.5g/ net wt 0.05 oz | 3.2g/ net wt 0.11oz    Dual-ended gel and powder system sculpts, thickens and defines sparse brows. The transparent gel shapes, grooms and sets brows while the tinted loose powder fills in, defines...

Create beautiful brows with this defining powder. Taupe May not be exactly as pictured.  

Create beautiful brows with this defining powder. Dark Brown May not be exactly as pictured.  

Sculpt, fill-in and set brows in place all day with just one product! Ardell?s Brow Pomade combines the work of a powder, pencil and gel into one easy-to-use pomade. This formula is light, highly pigmented, glides on smooth and blends effortlessly. A...

Sculpt, fill-in and set brows in place all day with just one product! Ardell?s Brow Pomade combines the work of a powder, pencil and gel into one easy-to-use pomade. This formula is light, highly pigmented, glides on smooth and blends effortlessly. A...

Fast drying formula cleans and conditions brush hair. No water needed.

Play Up Eyes With A Mesmerizing Mix Of Finishes One luxurious palette, fifteen long-wearing shadows, endless possibilities. Be your own artist with the ultimate mix of matte and metallic finishes from molten to muted. Highly pigmented color payoff...

SHADE Translucent SIZE 0.21 oz / 6 g SET MAKEUP IN PLACE WITH A SHEER MATTE FINISH Sheer perfection. 100% pure silica powder sets your makeup with a soft focus flawless matte finish. Skin perfecting minerals blur the look of pores and flaws...

SHADE Dark Golden Brown with Caramel Undertone SIZE 1 fl oz / 30 mL GET FULL COVERAGE IN ONE PUMP Pigment-packed for high-density full coverage, this lasting matte foundation camouflages imperfections completely without caking. One pump...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage DARK 9.0 - MEDIUM DARK DEEP RED WITH PEACH UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage LIGHT 1.0 - LIGHT NEUTRAL WITH YELLOW UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage LIGHT 2.0 - LIGHT BEIGE WITH YELLOW UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage LIGHT 4.0 - MEDIUM PEACH WITH YELLOW UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages imperfections...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage LIGHT 4.0 - MEDIUM PEACH WITH YELLOW UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages imperfections...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage MEDIUM 6.0 - MEDIUM PEACH WITH GOLD UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages imperfections...

CAMERAFLAGE ™HI-DEF FOUNDATI0N - Full Coverage MEDIUM 8.0 - MEDIUM DARK RED WITH CARAMEL UNDERTONE Get Full Coverage In One Pump Pigment-packed for high-density full coverage, this lasting matte foundation camouflages...

CONTOUR. CUSTOM-BLEND. CREATE COUNTLESS LOOKS FOR LIPS. Create all the lip looks from contoured to classic with our palette of possibilities -- curated for the makeup artist or just makeup obsessed. Ultra-hydrating formula renews moisture while a...

Innovative and perfect for lash lovers who are allergic to lash adhesives and latex, Ardell's brand new standalone liquid eyeliner lets you lash out in just 2 steps!   APPLICATION: 1. Apply two coats of Magnetic Gel Liner along the...

SATURATE LIPS WITH HIGH PIGMENT, HIGH MATTE PAYOFF You'll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish that_s never drying to lips. The luxurious color payoff...

CONTOUR. CUSTOM-BLEND. CREATE COUNTLESS LOOKS FOR LIPS. Create all the lip looks from contoured to classic with our palette of possibilities -- curated for the makeup artist or just makeup obsessed. Ultra-hydrating formula renews moisture while a...

SHADE:  Dark Brown SIZE:  0.04 oz / 1.2 g CREATE MODEL-PERFECT BROWS IN A STROKE Inspired by the professional hair stroke technique, fine-feathering brush strokes transform sparse brows into fully formed, dimensional arches...

SHADE:  Medium Brown SIZE:  0.04 oz / 1.2 g CREATE MODEL-PERFECT BROWS IN A STROKE Inspired by the professional hair stroke technique, fine-feathering brush strokes transform sparse brows into fully formed, dimensional arches...

SHADE:  Soft Black SIZE: 0.04 oz / 1.2 g CREATE MODEL-PERFECT BROWS IN A STROKE Inspired by the professional hair stroke technique, fine-feathering brush strokes transform sparse brows into fully formed, dimensional arches. Easy-to-use...

SHADE:  Taupe SIZE:  0.04 oz / 1.2 g CREATE MODEL-PERFECT BROWS IN A STROKE Inspired by the professional hair stroke technique, fine-feathering brush strokes transform sparse brows into fully formed, dimensional arches. Easy-to-use...

EBONY - PURE BLACK   TOP + BOTTOM  PRECISION MASCARA   Dominate Your Lash Look with Dual Wand Control Take charge of your mascara application. Dual wand design individually targets upper and lower lashes to create...

For when you want to highlight your own lovely lashes! The Ardell Naturals Variety Pack is a popular collection of our 4 best-selling natural lash styles. They're a lightweight and fluttery option for more subtle looks. Try out several of our top styles...

Let your flair for the dramatic shine through with the new Wings Gel Liner Collection! Use Raven (Matte Jet Black) to create creamy, sleek, and bold winged lines that stay put with its waterproof formulation. 

SHADOW STICK - RUSTIC SILVER Get Insta Smoky Eyes with Creamy, Blendable Shadows Perfect the smoldering look with our smokin’ eyeshadow sticks. The creamy shadow glides on smoothly without a mess and lets you layer colors seamlessly...

SHADOW STICK - GALAXY GREY Get Insta Smoky Eyes with Creamy, Blendable Shadows Perfect the smoldering look with our smokin’ eyeshadow sticks. The creamy shadow glides on smoothly without a mess and lets you layer colors seamlessly...

SHADOW STICK - GOLDEN SUNRISE Get Insta Smoky Eyes with Creamy, Blendable Shadows Perfect the smoldering look with our smokin’ eyeshadow sticks. The creamy shadow glides on smoothly without a mess and lets you layer colors seamlessly...

SHADOW STICK - MIDNIGHT BLUE Get Insta Smoky Eyes with Creamy, Blendable Shadows Perfect the smoldering look with our smokin’ eyeshadow sticks. The creamy shadow glides on smoothly without a mess and lets you layer colors seamlessly...

SHADOW STICK - ONXY BLACK Get Insta Smoky Eyes with Creamy, Blendable Shadows Perfect the smoldering look with our smokin’ eyeshadow sticks. The creamy shadow glides on smoothly without a mess and lets you layer colors seamlessly...

SHADOW STICK - METALLIC AUBURN Get Insta Smoky Eyes with Creamy, Blendable Shadows Perfect the smoldering look with our smokin’ eyeshadow sticks. The creamy shadow glides on smoothly without a mess and lets you layer colors seamlessly...

LIQUID EYELINER - TIMELESS WHITE Create A Celebrity Cat Eye with A Sleek Water-resistant Line. Contour the famed cat eye with a slim line that never dulls down. Firm tapered felt tip releases long wearing water-resistant ink that won’t budge or...

LIQUID EYELINER   Line Your Eyes While Boosting Your Lashes Outline eyes and give lashes extra oomph. Liner and lash serum in one defines eyes as it delivers a nourishing boost to lashes. Black liquid liner draws a flawless smooth...

MATTE WHIPPED™ LIPSTICK - PINKY NUDE   Saturate Lips with High Pigment, High Matte Payoff You’ll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish...

PHOTO FACE ™ MATTE FOUNDATION DARK 10.0 - DARK GOLDEN BROWN WITH CARAMEL UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION DARK 9.0 - MEDIUM DARK DEEP RED WITH PEACH UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION LIGHT 1.0 - LIGHT NEUTRAL WITH YELLOW UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION LIGHT 2.0 - LIGHT BEIGE WITH YELLOW UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION LIGHT 3.0 - MEDIUM BEIGE UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with buildable medium...

PHOTO FACE ™ MATTE FOUNDATION MEDIUM 5.0 - MEDIUM OLIVE WITH YELLOW UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION MEDIUM 6.0 - MEDIUM PEACH WITH GOLD UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION MEDIUM 7.0 - MEDIUM DARK WITH CARAMEL UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

PHOTO FACE ™ MATTE FOUNDATION MEDIUM 8.0 - MEDIUM DARK RED WITH CARAMEL UNDERTONE Get The Soft Focus Makeup Look Of A Cover Star Make the camera love you with our soft focus matte foundation. The second skin finish with...

  EYESHADOW PALETTE   COLOR. CONTOUR. TURN UP THE CONTRAST. Pigment-saturated powders provide intense color payoff. A balanced tonal range of shimmer and matte finishes play light against shadow to bring depth and dimension to eyes...

LOVE LUST - CHAMPAGNE SHIMMER, LILAC SHIMMER, DEEP PURPLE, PURPLE PLEASURE EYESHADOW PALETTE   COLOR. CONTOUR. TURN UP THE CONTRAST. Pigment-saturated powders provide intense color payoff. A balanced tonal range of shimmer and matte...

GEL LINER - metallic grey   Smoke Out Eyes With A Soft, Sultry Line Smoky made simple. Easy to blend, right on trend, this gel liner provides the perfect consistency for smoldering eye effects. Smooth glide formula goes on without tugging...

GEL LINER - satin white   Smoke Out Eyes With A Soft, Sultry Line Smoky made simple. Easy to blend, right on trend, this gel liner provides the perfect consistency for smoldering eye effects. Smooth glide formula goes on without tugging...

GEL LINER - OCEAN BLUE Smoke Out Eyes With A Soft, Sultry Line Smoky made simple. Easy to blend, right on trend, this gel liner provides the perfect consistency for smoldering eye effects. Smooth glide formula goes on without tugging and stays...

GEL LINER - EGGPLANT Smoke Out Eyes With A Soft, Sultry Line Smoky made simple. Easy to blend, right on trend, this gel liner provides the perfect consistency for smoldering eye effects. Smooth glide formula goes on without tugging and stays on for...

FIBER BUILDING MASCARA  Create The Look Of Our Most Iconic Lash Style The first mascara to mimic the look of our best-selling Wispies lashes. Fiber building formula with a special hourglass-shaped wand creates your favorite faux lash...