Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**. And with the addition of 4 NEW tones, we offer a complete range of warm, cool and pastel shades to help you discover your best blonde. Vegan*** and free of parabens.

FEATURES AND BENEFITS:

• Neutralize warm or cool tones for the perfect shade of blonde.
• With up to 90% less breakage**.
• No. 1 Permanent Toner in the US*.
• Long-lasting.
• Works on naturally blonde or pre-lightened hair
• Vegan *** and free of parabens

*WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC.
**WELLA COLORCHARM toner + lightener vs. lightener alone.
***Free of animal-derived ingredients.