CONTOUR. CUSTOM-BLEND. CREATE COUNTLESS LOOKS FOR LIPS. Create all the lip looks from contoured to classic with our palette of possibilities -- curated for the makeup artist or just makeup obsessed. Ultra-hydrating formula renews moisture while a high-pigment load lays down intense color in a single stroke. Two wearable shade harmonies: the Natural Palette with creamy nudes and pinks and the Bold Palette with statement reds and brights. Wear solo or custom-mix your own signature shade. WHY WE’RE OBSESSED WITH IT: “An insatiable mix of lipsticks”